What Makes a Celebrity Clothing Line Successful?
As society becomes more and more engrossed with celebrities, artists are making their popularity more profitable than ever by offering us a chance to share a little of themselves - their clothes, their perfumes, even their underwear! - all for a price of course.
Welcome to the world of the celebrity clothing line.
Of this new industry, one pioneer is Rocawear, by Damon Dash and Jay Z. Originallycatering to men’s clothing, it now also sells ladies’ wear, bags, accessories, footwear, and children’s clothes. It has a $700 million annual turnover, and if that weren’t enough, it also earned for its owners $207 million in cash when they sold the rights in 2007 to the Iconix Brand Group.
And Cheap Girls Clothes celebrities have successfully followed in Jay Z’s footsteps: Puff Daddy, JLo, and Justin Timberlake, to name a few.
So what makes a celebrity brand successful?
First, the fans need to be able to tell that the clothing line is connected to the celebrity. After all, if the only reason why you would buy a JLo outfit is because it is Discount Mens Clothes you would not buy it if you did not know it was hers. Makes sense?
Next, it must carry clothing styles that the artist actually wears. Rocawear is successful because JayZ wears it himself, so if you love JayZ and want to look like him, there’s no easier way to do it than by buying and wearing Rocawear.
Finally, the artist must carry a message. We use our clothes to express ourselves. When an artist expresses something exceptionally well, we wear his/her clothing line to express the same thing. It worked for the Spice Girls “girl power” in the 90’s and the Sex Pistols’ “I am an anarchist” torn t-shirts and biker Cheap Mens Clothes in the 80’s, and it will work at any age. That’s because we never run out of things we want to express, and we seldom have the courage to express it openly. So we buy clothes that do it for us.
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